INDEPENDENT MINDS. SHARED AMBITION.
THE RESOURCE LIBRARY

Less searching.
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Useful resources for the work in front of you. Find the right course, checklist, template or reference, and meet the people who made it.

95resources to put to work

15 categories. Original sources.
Creators credited throughout.

Select more than one option in a filter to widen your results. Access describes the original resource; related videos have their own source and access terms.

95 resources to explore

Paid Media Collective library artwork for Campaign URL Builder
MeasurementTool

Campaign URL Builder

By Google Analytics Demos & Tools

Build campaign-tagged links from a destination URL and campaign fields.

Free resource
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Paid Media Collective library artwork for Google Tag Manager Checklist: 75 Steps
MeasurementChecklist

Google Tag Manager Checklist: 75 Steps

By Julius Fedorovicius

A public checklist spanning implementation planning, tag configuration, debugging and deployment checks.

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Paid Media Collective library artwork for YouTube and Google ABCD Reference Guide
CreativePDF

YouTube and Google ABCD Reference Guide

By YouTube / Google

A compact video-ad framework covering attention, branding, connection and direction, with objective-specific prompts.

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Paid Media Collective library artwork for Google Ads Skillshop
Paid searchCourses

Google Ads Skillshop

By Google

Official self-paced Google Ads learning paths and certification entry points.

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Paid Media Collective library artwork for Sample Size Calculator
MeasurementCalculator

Sample Size Calculator

By Evan Miller

Estimate the sample per variant for a conversion-rate experiment from baseline rate, detectable effect, confidence and power.

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Paid Media Collective library artwork for TikTok Top Ads Dashboard
CreativeAd library

TikTok Top Ads Dashboard

By TikTok

A curated creative library with filtering and relative performance analysis described by TikTok.

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Paid Media Collective library artwork for A/B-Test Calculator: Power & Significance
MeasurementCalculator

A/B-Test Calculator: Power & Significance

By Hans Nauta · Arend Zwaneveld · ABTestGuide

Compare visitor and conversion counts across two variants with frequentist test statistics and data-quality warnings.

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Paid Media Collective library artwork for Amazon Ads Academy
StrategyCourses

Amazon Ads Academy

By Amazon Ads

Free courses, certifications, videos and learning paths for Amazon advertising.

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Paid Media Collective library artwork for Amazon Ads Specifications
CreativeSpecifications

Amazon Ads Specifications

By Amazon Ads

Directory of production requirements across Amazon DSP, video, audio and other advertising placements.

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Paid Media Collective library artwork for Analytics Mania
MeasurementTutorials

Analytics Mania

By Julius Fedorovicius

Practitioner tutorials, free resources and paid training for GA4 and Google Tag Manager.

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Paid Media Collective library artwork for Apple Ads Certification
Paid searchCourses

Apple Ads Certification

By Apple

Free online course for promoting apps across the App Store.

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Paid Media Collective library artwork for Conversion Benchmark Report: 2024
StrategyReport

Conversion Benchmark Report: 2024

By Unbounce

Landing-page conversion comparisons with a published methodology and industry sections.

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Paid Media Collective library artwork for Creative Best Practices for Performance Ads
CreativeChecklist

Creative Best Practices for Performance Ads

By TikTok for Business

A concise reference for native-looking video, clear hooks, value propositions, calls to action and creative variation.

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Paid Media Collective library artwork for Creative Brief Template and Examples
CreativeTemplate

Creative Brief Template and Examples

By Julia Martins · Asana

A reusable outline for campaign goals, audience, message, deliverables, owners, budget and timing.

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Paid Media Collective library artwork for Data Studio Report Templates
MeasurementTemplate library

Data Studio Report Templates

By Google Cloud

Official instructions and gallery entry points for copying reports and replacing their data sources.

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Paid Media Collective library artwork for Enhanced Conversions Overview
MeasurementGuide

Enhanced Conversions Overview

By Google Ads

Explains first-party-data matching for web and offline conversion measurement.

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Paid Media Collective library artwork for GA4 DebugView
MeasurementGuide

GA4 DebugView

By Google Analytics

Instructions for examining events and user properties while debugging an analytics implementation.

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Paid Media Collective library artwork for Google Ads Performance Planner
StrategyTool

Google Ads Performance Planner

By Google Ads

Scenario-planning reference for forecasting the effect of campaign budget and bid changes.

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Paid Media Collective library artwork for Google Ads Reach Planner
StrategyTool

Google Ads Reach Planner

By Google Ads

Reference for forecasting video reach, frequency, views and conversions.

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Paid Media Collective library artwork for Google Ads Search Terms Report
Paid searchReference

Google Ads Search Terms Report

By Google Ads

Explains search-query reporting and how it differs from grouped search-term insights.

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Paid Media Collective library artwork for Google Ads Transparency Center
CreativeAd library

Google Ads Transparency Center

By Google

Google advertising transparency search, with advertiser-name and website lookup described in official help.

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Paid Media Collective library artwork for Google Analytics Demo Account
MeasurementDataset

Google Analytics Demo Account

By Google Analytics Help

Explore reports and analysis using Google-provided demonstration business data.

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Paid Media Collective library artwork for Google Trends Research Guide
StrategyGuide

Google Trends Research Guide

By Google

Official starting point for comparing search interest, regions and related queries.

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Paid Media Collective library artwork for GTM Preview and Debug Guide
MeasurementGuide

GTM Preview and Debug Guide

By Google Tag Manager

Official workflow for testing a draft container and reviewing tag firing order before publication.

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More collections to explore.

Video research library
PLAY
Strategy229-record catalogue read

Good videos. Better decisions.

A searchable video research library for agency owners and paid media practitioners, with dated view counts, original credits and practical research notes.

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MEMBER FIELD GUIDE
TOOLS
Strategy8 min read

The paid media tools field guide

A practical map of marketing workflows, with useful shortlists and linked evidence for choosing your toolkit.

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Paper sculpture of headphones, a microphone and colourful conversation shapes.
Strategy

Find your next useful listen.

A listening guide to 80 podcasts for paid media people, with 21,091 episode records, show artwork, listening links and creator credits.

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An independent library with original editorial artwork and source links. 91 entries have a source or provider overview reviewed; 4 are marked “Access to confirm”. Resources and account workflows have not been tested end to end. Check the dated review notes on each page.