YouTube · Status at source date: Newsletter archive
TrueView consideration campaigns move to Video View Campaigns
Google is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns, widening them toward multi-format delivery. The notice indicates that campaigns which previously excluded YouTube Search may have that inventory included after migration.
Why it matters for advertisers
For you, this means placement mix and reporting continuity can change together, so capture pre-migration settings and benchmark each format before comparing performance.
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
TrueView consideration campaigns move to Video View Campaigns
Google is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns, widening them toward multi-format delivery. The notice indicates that campaigns which previously excluded YouTube Search may have that inventory included after migration. For you, this means placement mix and reporting continuity can change together, so capture pre-migration settings and benchmark each format before comparing performance.
Source captured . First-contributor labels follow the newsletter’s explicit wording.
