Google Ads · Status at source date: Newsletter archive
Ads Advisor chat button appears directly inside the campaign setup flow
Arpan Banerjee has discovered that Google Ads now offers a direct "Open chat" button inside the campaign setup interface, allowing advertisers to chat with Ads Advisor while building a campaign. The placement surfaces Ads Advisor at the moment of campaign creation rather than requiring a separate navigation step.

What changed
Adriaan Dekker flagged the discovery as a significant step toward AI-assisted campaign setup becoming the default experience.
Why it matters for advertisers
For you, this means Ads Advisor is becoming a first-class part of the campaign creation workflow: worth engaging with during setup for keyword suggestions, headline ideas, and bidding guidance.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Ads Advisor chat button appears directly inside the campaign setup flow
Arpan Banerjee has discovered that Google Ads now offers a direct "Open chat" button inside the campaign setup interface, allowing advertisers to chat with Ads Advisor while building a campaign. The placement surfaces Ads Advisor at the moment of campaign creation rather than requiring a separate navigation step. Adriaan Dekker flagged the discovery as a significant step toward AI-assisted campaign setup becoming the default experience.
For you, this means Ads Advisor is becoming a first-class part of the campaign creation workflow: worth engaging with during setup for keyword suggestions, headline ideas, and bidding guidance.
Source captured . No explicit first-contributor label was provided for this update.




