Brais Calvo Vázquez
Digital analytics specialist and nosDeu co-founder
Brais Calvo Vázquez works in digital analytics and co-founded nosDeu, a data cooperative. His technical writing through Datola explores Google Analytics 4 metrics, data privacy, reporting limitations and Google Tag Manager implementation. Across these projects, he focuses on reliable data collection and helping practitioners connect technical measurement choices with the questions their organisations need to answer.
Explore Brais’s work
Shows, ideas and places to learn from Brais Calvo Vázquez.
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Channels & websites3
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GA4 audience exports to Mailchimp appear in an early preview
Brais Calvo Vázquez shared an early look at a GA4-to-Mailchimp audience connection, describing daily audience updates and a requirement to enable user-provided data.
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GA4 adds a campaign data import validation report
GA4's new report checks the quality of imported campaign data, flagging whether costs, clicks, and impressions from non-Google sources reconcile with Analytics via match rates. For you, this means imported spend data finally gets a health check, so run it before trusting blended-cost dashboards.
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The GA4 SPY cheat sheet reaches version 2.0
Brais Calvo Vázquez updated his GA4 SPY cheat sheet with more than 220 new parameters, including additions related to the Measurement Protocol. For you, this means a fresher reference for GA4's undocumented corners, so replace the copy your analysts saved eighteen months ago.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 24 pts
Contribution points
24 contribution points · 6 credited works · #49 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →15 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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