Google Analytics · Status at source date: Newsletter archive
GA4 adds multi-channel budgets, Yield Curves, and attribution reports in beta
GA4 is rolling out new features in the Advertising area, currently in beta. Budgets now allow projections and scenario planning to forecast how budget allocation affects results.
What changed
Conversion management lets you choose the count type and attribution window per conversion to minimise discrepancies. New attribution reports include touchpoint metrics to understand each channel's role and justify investment in upper-funnel campaigns.
Why it matters for advertisers
For you, this means improved budget planning and attribution analysis directly within GA4.
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Original newsletter text and archive evidence
GA4 adds multi-channel budgets, Yield Curves, and attribution reports in beta
GA4 is rolling out new features in the Advertising area, currently in beta. Budgets now allow projections and scenario planning to forecast how budget allocation affects results. Conversion management lets you choose the count type and attribution window per conversion to minimise discrepancies. New attribution reports include touchpoint metrics to understand each channel's role and justify investment in upper-funnel campaigns. For you, this means improved budget planning and attribution analysis directly within GA4.
Source captured . No explicit first-contributor label was provided for this update.
