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The GA4 SPY cheat sheet reaches version 2.0

Written by Paid Media Collective
IN BRIEF

Brais Calvo Vázquez updated his GA4 SPY cheat sheet with more than 220 new parameters, including additions related to the Measurement Protocol.

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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means a fresher reference for GA4's undocumented corners, so replace the copy your analysts saved eighteen months ago.

Perspective from the original PMC newsletter.

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Original newsletter text and archive evidence

The GA4 SPY cheat sheet reaches version 2.0

Brais Calvo Vázquez updated his GA4 SPY cheat sheet with more than 220 new parameters, including additions related to the Measurement Protocol. For you, this means a fresher reference for GA4's undocumented corners, so replace the copy your analysts saved eighteen months ago.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 226 · 17 Aug 2026