Google Analytics · Status at source date: Newsletter archive
GA4 adds a campaign data import validation report
GA4's new report checks the quality of imported campaign data, flagging whether costs, clicks, and impressions from non-Google sources reconcile with Analytics via match rates.
Why it matters for advertisers
For you, this means imported spend data finally gets a health check, so run it before trusting blended-cost dashboards.
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Original newsletter text and archive evidence
GA4 adds a campaign data import validation report
GA4's new report checks the quality of imported campaign data, flagging whether costs, clicks, and impressions from non-Google sources reconcile with Analytics via match rates. For you, this means imported spend data finally gets a health check, so run it before trusting blended-cost dashboards.
Source captured . No explicit first-contributor label was provided for this update.
