Discover useful perspectives. Find your next mentor, collaborator or daily read.
THE WOMEN TO FOLLOW EDIT
50 voices. A broader perspective.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
Harriet Fitzgerald is Associate Director and Head of Programmatic at Impression. She develops the agency’s programmatic offering, builds its team and oversees campaign work. Her published guidance covers display and video platform selection, connected television and the relationship between brand and performance marketing, helping advertisers understand how different media choices support their objectives.
Why follow
Connect programmatic and connected-TV planning with brand and performance objectives.
Jenni Romaniuk studies how brands grow and how marketers can measure their progress. Her research covers distinctive brand assets, category entry points, mental availability and brand health. She is the author of Building Distinctive Brand Assets, How Brands Grow Part 2 and Better Brand Health, connecting marketing science with practical decisions about brands and advertising.
Why follow
Bring research on distinctive assets, brand memory and category entry points into media planning.
OPEN ABOUT THE METHOD
A spotlight you can explore.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
