Bia Camargo
Head Of Google & AI Chief Architect
I’m Head of Google and Chief AI Architect at Ecom Nation, based in Adelaide, Australia. Over 17 years in paid media managing Google Ads across dozens of client accounts. My work: Paid Search strategy, and building AI-driven processes that make account management faster and sharper. What I’m learning: where AI agents can be trusted in day-to-day PPC work, and where a human still needs to make the call.
Australia
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Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.
Image: OptmyzrNewsfeed8
Video Campaign Groups beta shows reach and frequency controls
Bia Camargo’s screenshot shows a beta interface for grouping eligible Video and Demand Gen campaigns, with options to increase group reach or set a group frequency target.
Image: Bia Camargo, via Search Engine Land
Performance Max asset A/B testing appears in additional Google Ads accounts
Google documents a Performance Max asset-testing beta comparing two sets in one asset group, while a new observation suggests visibility in more accounts.
Image: Bia Camargo
Performance Max observation shows finished display-banner uploads
An account observation shows a Performance Max Image ads control accepting up to 15 finished display-banner creatives, distinct from standard image assets.
Image: Bia CamargoThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 28 pts
Contribution points
28 contribution points · 6 credited works · #46 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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