Paid Media News (Week 1)
Paid Media News (Week 1)
Explore every update from this edition, with the original reporting and contributor credits.
A digest of the original edition. Updates and availability reflect what was reported at the time.
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Read this update in detail →Google reduces the minimum audience size to 100 users across all networks and segment types.
Google has lowered the minimum audience size requirement from 1,000 to 100 active users for all networks (Search, Display, YouTube) and all segment types, including Remarketing and Customer Lists. The threshold for segments to appear in Audience Insights has also dropped to 100 users.
Read this update in detail →Google Ads Creator Partnership beta adds search filters and inquiry management.
Google has expanded its Creator Partnership beta with two new features. Creator Search now allows keyword searches with filters for subscriber count, average views, location, and contact availability.
Read this update in detail →Google Ads adds "Go To" buttons in Change History for faster debugging
Google Ads has introduced "Go To" buttons within the Change History interface. The new navigation feature allows advertisers to jump directly to the relevant campaign, ad group, or setting from a change log entry.
Read this update in detail →Demand Gen campaigns now support Google Maps as a channel option
Google Maps is now a selectable channel in Demand Gen's Channel Control settings. You can now include Maps in your channel mix or run Maps-only campaigns.
Read this update in detail →Google Merchant Centre adds free AI video generation from product images.
Google has launched AI-powered video generation directly inside Merchant Centre, allowing advertisers to convert static product images into short videos at no cost. The tool auto-generates an initial prompt when you upload a photo.
Read this update in detail →Microsoft Advertising shares the complete list of support channels and escalation paths.
Microsoft's Navah Hopkins has published a consolidated guide to all Microsoft Advertising support options. The resources include links to account suspension appeals, general support, and feature requests, along with guidance on using Copilot for troubleshooting.
Read this update in detail →Microsoft Advertising adds custom columns to the UI
Microsoft has introduced custom columns functionality directly in the Microsoft Advertising interface. The feature allows advertisers to create tailored reporting views, similar to those in Google Ads.
Read this update in detail →Microsoft Ads adds All Accounts tab for multi-account management
Microsoft Advertising has introduced an All Accounts tab in the UI to consolidate account management for agencies and multi-account advertisers. The new view provides quick access to account summaries, recommendations, and action insights in one place.
Read this update in detail →Non-local search ads spotted in Google AI Mode conversational interface
Ads are now appearing in Google's AI Mode, the new conversational search interface. This example shows a non-local search ad, suggesting the placement is expanding beyond local inventory ads previously tested.
Read this update in detail →Microsoft tests underlined text in Bing Ads description snippets
Microsoft is testing a visual change to Bing search ads, adding a light highlight to ad descriptions. The underlined text is not a separate link: the entire ad remains clickable and directs to the same landing page.
Read this update in detail →Google Ads tests Ads Advisor suggestions below the campaign performance graph.
Google is testing a new placement for Ads Advisor recommendations, now appearing as pop-up bubbles directly below the main performance graph on campaign pages. The feature surfaces AI-generated optimisation suggestions in a more prominent location.
Read this update in detail →Meta lead forms now support images in responses and multi-select options
Meta has updated its lead generation forms with two new features: the ability to add images to answer options and a multi-select option that allows users to select multiple responses in multiple-choice questions. For you, this means more visually appealing, flexible lead form designs to improve qualification and the user experience.
Read this update in detail →Amazon launches AI-powered A+ Content Quality Analysis with weekly evaluations.
Amazon has introduced A+ Content Quality Analysis, an AI-powered tool that evaluates content on readability, information completeness, visual structure, and conversion effectiveness. The system runs weekly assessments and assigns ratings of either "Meets Standards" or "Needs Improvement."
Read this update in detail →Amazon launches Explore with Canvas beta for conversational business reporting.
Amazon has introduced Explore with Canvas in Seller Central, a conversational AI tool that generates reports, charts, and tables from your business data. The feature is available to sellers using the new Seller Central experience.
Read this update in detail →Amazon STV introduces Dynamic and Manual audience types with required CPM caps.
Amazon Streaming TV ads now offer two audience selection options: Dynamic and Manual. Dynamic targeting uses AI to optimise reach, while Manual gives you direct control over audience segments.
Read this update in detail →Amazon automatically opens the Rufus AI assistant in search results.
Amazon is now automatically displaying its AI assistant Rufus in search results, appearing in the left navigation for both native searches and users arriving from Google. This marks the most assertive rollout of Rufus to date, with the assistant loading without user interaction.
Read this update in detail →The Information predicts that OpenAI could acquire Pinterest in 2026
The Information has listed a potential OpenAI acquisition of Pinterest among its 2026 predictions. The speculation suggests OpenAI would target Pinterest's image data, advertising infrastructure, and merchant relationships to expand into visual search and e-commerce.
Read this update in detail →Claude can now create and edit Excel, PowerPoint, and PDF files directly in the browser.
Anthropic has added native document creation to Claude, allowing users to generate Excel, PowerPoint, and PDF files through conversational prompts without leaving the browser. The feature removes the need for separate tools or API integrations for basic document automation.
Read this update in detail →Alibaba releases open-source Python framework for building multi-agent AI apps.
Alibaba has open-sourced AgentScope, a Python framework for building multi-agent AI applications with visual development tools. The framework includes memory, RAG, and reasoning capabilities, works with any LLM provider, and supports integration with MCP tools.
Read this update in detail →The advertiser takeaway
Each update reflects the source reporting at the time. Open an individual update for its full description, original links and media.
Explore the original edition
Every update from this edition is linked above. Explore the original newsletter for its full context, contributor credits and reporting links.
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