Amazon Ads · Status at source date: Newsletter archive
Amazon STV introduces Dynamic and Manual audience types with required CPM caps.
Amazon Streaming TV ads now offer two audience selection options: Dynamic and Manual. Dynamic targeting uses AI to optimise reach, while Manual gives you direct control over audience segments.
What changed
You must also now set a maximum average CPM at the ad group level.
Why it matters for advertisers
For you, this means greater flexibility in targeting STV campaigns, though Manual audiences may offer tighter control for category-level strategy.
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Original newsletter text and archive evidence
Amazon STV introduces Dynamic and Manual audience types with required CPM caps.
Amazon Streaming TV ads now offer two audience selection options: Dynamic and Manual. Dynamic targeting uses AI to optimise reach, while Manual gives you direct control over audience segments. You must also now set a maximum average CPM at the ad group level. For you, this means greater flexibility in targeting STV campaigns, though Manual audiences may offer tighter control for category-level strategy.
Source captured . No explicit first-contributor label was provided for this update.
