Google Ads · Status at source date: Newsletter archive
Google reduces the minimum audience size to 100 users across all networks and segment types.
Google has lowered the minimum audience size requirement from 1,000 to 100 active users for all networks (Search, Display, YouTube) and all segment types, including Remarketing and Customer Lists. The threshold for segments to appear in Audience Insights has also dropped to 100 users.
Why it matters for advertisers
For you, this means smaller accounts can now use audience targeting features that were previously inaccessible due to list size restrictions.
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Google reduces the minimum audience size to 100 users across all networks and segment types.
Google has lowered the minimum audience size requirement from 1,000 to 100 active users for all networks (Search, Display, YouTube) and all segment types, including Remarketing and Customer Lists. The threshold for segments to appear in Audience Insights has also dropped to 100 users. For you, this means smaller accounts can now use audience targeting features that were previously inaccessible due to list size restrictions.
Source captured . No explicit first-contributor label was provided for this update.
