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Demand Gen campaigns now support Google Maps as a channel option

Written by Paid Media Collective
IN BRIEF

Google Maps is now a selectable channel in Demand Gen's Channel Control settings. You can now include Maps in your channel mix or run Maps-only campaigns.

Original newsletter image: Demand Gen campaigns now support Google Maps as a channel option
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means greater control over where your Demand Gen ads appear and new opportunities to reach users with local intent.

Perspective from the original PMC newsletter.

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Original newsletter text and archive evidence

Demand Gen campaigns now support Google Maps as a channel option

Google Maps is now a selectable channel in Demand Gen's Channel Control settings. You can now include Maps in your channel mix or run Maps-only campaigns. For you, this means greater control over where your Demand Gen ads appear and new opportunities to reach users with local intent.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 1) 🦸♀️ · 5 Jan 2026