Microsoft Advertising · Status at source date: Newsletter archive
Microsoft Advertising adds custom columns to the UI
Microsoft has introduced custom columns functionality directly in the Microsoft Advertising interface. The feature allows advertisers to create tailored reporting views, similar to those in Google Ads.
What changed
However, segmentation by conversion action is not yet available.
Why it matters for advertisers
For you, this means more flexible in-platform reporting, though you'll still need workarounds for conversion-level breakdowns.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Microsoft Advertising adds custom columns to the UI
Microsoft has introduced custom columns functionality directly in the Microsoft Advertising interface. The feature allows advertisers to create tailored reporting views, similar to those in Google Ads. However, segmentation by conversion action is not yet available. For you, this means more flexible in-platform reporting, though you'll still need workarounds for conversion-level breakdowns.
Source captured . No explicit first-contributor label was provided for this update.
