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3 days that reset H2 2026 - Microsoft Activate, Google I/O, and Google Marketing Live
This week features three major industry events over three consecutive days, with some overlapping schedules.
What changed
Tuesday, 19 May: Microsoft Advertising Activate at 8:00 AM PT and Google I/O 2026 occur simultaneously. Microsoft Activate is Microsoft Advertising's flagship product event, with the depth of Microsoft Copilot integration and the H2 2026 advertising roadmap.Wednesday, 20 May: Google I/O Day 2, along with the Americas edition of Google Marketing Live 2026 at 8:45 AM PT. I/O Day 2 dives into agentic coding, Gemini product surfaces, and Google's developer tooling roadmap. GML Americas is the advertiser-facing event where AI Max Shopping integration, AI Brief, text disclaimers, Meridian Studio, and Data Manager updates get formal launch confirmation.Thursday, 21 May: the EMEA edition of Google Marketing Live at 11:00 AM BST. The EMEA broadcast mirrors the Americas' content with European business hours timing and a regional speaker line-up. Worth attending live for EMEA-based teams who want the announcements to land in working hours rather than catching the on-demand replay.
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- Newsletter coverage · Paid Media Collective newsletter
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- Source referenced in newsletterMicrosoft Advertising Activate
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- Source referenced in newsletterGoogle I/O 2026
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- Source referenced in newsletterGoogle Marketing Live 2026
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Original newsletter text and archive evidence
3 days that reset H2 2026 - Microsoft Activate, Google I/O, and Google Marketing Live
This week features three major industry events over three consecutive days, with some overlapping schedules.
Tuesday, 19 May: Microsoft Advertising Activate at 8:00 AM PT and Google I/O 2026 occur simultaneously. Microsoft Activate is Microsoft Advertising's flagship product event, with the depth of Microsoft Copilot integration and the H2 2026 advertising roadmap.Wednesday, 20 May: Google I/O Day 2, along with the Americas edition of Google Marketing Live 2026 at 8:45 AM PT. I/O Day 2 dives into agentic coding, Gemini product surfaces, and Google's developer tooling roadmap. GML Americas is the advertiser-facing event where AI Max Shopping integration, AI Brief, text disclaimers, Meridian Studio, and Data Manager updates get formal launch confirmation.Thursday, 21 May: the EMEA edition of Google Marketing Live at 11:00 AM BST. The EMEA broadcast mirrors the Americas' content with European business hours timing and a regional speaker line-up. Worth attending live for EMEA-based teams who want the announcements to land in working hours rather than catching the on-demand replay.
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