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Microsoft PMax landing page (Final URL) reporting is now live

Written by Paid Media Collective
IN BRIEF

Landing page reporting is now available for Performance Max campaigns in Microsoft Advertising, showing performance by Final URL, including spend, impressions, clicks, conversion metrics, and ROAS. The view can be segmented by campaign, asset group, and custom parameters.

Original newsletter image: Microsoft PMax landing page (Final URL) reporting is now live
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image

What changed

The default search term column in search term insights reporting is also now visible by default, with full migration to the search term column coming in May.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means identifying which landing pages are absorbing PMax budget without converting: and cross-referencing Microsoft Clarity heatmap data to understand why: before reallocating asset group URLs.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterMicrosoft Advertising Blog

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Official Source

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Attribution evidence and limitations

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Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

Explore the source reporting
Original newsletter text and archive evidence

Microsoft PMax landing page (Final URL) reporting is now live

Landing page reporting is now available for Performance Max campaigns in Microsoft Advertising, showing performance by Final URL, including spend, impressions, clicks, conversion metrics, and ROAS. The view can be segmented by campaign, asset group, and custom parameters. The default search term column in search term insights reporting is also now visible by default, with full migration to the search term column coming in May.

For you, this means identifying which landing pages are absorbing PMax budget without converting: and cross-referencing Microsoft Clarity heatmap data to understand why: before reallocating asset group URLs.

Source captured . No explicit first-contributor label was provided for this update.

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