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Google Merchant Center · Status at source date: Newsletter archive

Agency accounts can now link 1,000 Merchant Centre accounts

Written by Paid Media Collective
IN BRIEF

Google Merchant Centre agency accounts can be linked to up to 1,000 Merchant Centre accounts.

Original newsletter image: Agency accounts can now link 1,000 Merchant Centre accounts
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means large agency setups get room to consolidate, so revisit account architecture if you were working around the old cap.

Perspective from the original PMC newsletter.

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Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

Agency accounts can now link 1,000 Merchant Centre accounts

Google Merchant Centre agency accounts can be linked to up to 1,000 Merchant Centre accounts. For you, this means large agency setups get room to consolidate, so revisit account architecture if you were working around the old cap.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 226 · 17 Aug 2026