Microsoft Advertising · Status at source date: Newsletter archive
Predictive Matching transitions into AI Max search term matching
Microsoft Advertising is transitioning Predictive Matching to Search term matching within AI Max. The consolidation aligns Microsoft's query-expansion features under its AI Max umbrella.
Why it matters for advertisers
For you, this means matching behaviour consolidates under new naming, so recheck settings on campaigns that used Predictive Matching.
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Original newsletter text and archive evidence
Predictive Matching transitions into AI Max search term matching
Microsoft Advertising is transitioning Predictive Matching to Search term matching within AI Max. The consolidation aligns Microsoft's query-expansion features under its AI Max umbrella. For you, this means matching behaviour consolidates under new naming, so recheck settings on campaigns that used Predictive Matching.
Source captured . No explicit first-contributor label was provided for this update.
