Amazon Ads · Status at source date: Newsletter archive
Amazon adds frequency cap messaging to Sponsored Products
Amazon has added a small update that shows frequency cap information in Sponsored Products campaigns. The change provides more transparency into how often ads are shown to the same shopper.
Why it matters for advertisers
For you, this means better visibility into how impressions are distributed across your audience.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Amazon adds frequency cap messaging to Sponsored Products
Amazon has added a small update that shows frequency cap information in Sponsored Products campaigns. The change provides more transparency into how often ads are shown to the same shopper. For you, this means better visibility into how impressions are distributed across your audience.
Source captured . No explicit first-contributor label was provided for this update.
