Amazon Ads · Status at source date: Newsletter archive
Amazon expands location-based interactive video ads
Amazon expanded location-based video ads into three new locations in the Americas, with customisation for store locations, local offers, and clickthrough. A new console checkbox lets advertisers block demographic signals, limiting them to audiences without age or gender data, and applies only to first-party Amazon Studios video creative.
Why it matters for advertisers
For you, this means local video inventory grows while a privacy-safe audience option arrives, so weigh both for Prime Video buys.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Amazon expands location-based interactive video ads
Amazon expanded location-based video ads into three new locations in the Americas, with customisation for store locations, local offers, and clickthrough. A new console checkbox lets advertisers block demographic signals, limiting them to audiences without age or gender data, and applies only to first-party Amazon Studios video creative. For you, this means local video inventory grows while a privacy-safe audience option arrives, so weigh both for Prime Video buys.
Source captured . No explicit first-contributor label was provided for this update.
