Amazon Ads · Status at source date: Newsletter archive
Amazon introduces "Lowest Price in 90 Days" badge during Big Spring Sale
Alexander Swade observed a new badge appearing across Amazon listings during the Big Spring Sale event, displaying "Lowest Price in 90 Days": and in some cases "Lowest Price in 30 Days": in place of the standard Big Spring Sale badge. The new badge appears to take precedence where the price qualifies, suggesting Amazon is testing a price-history transparency signal as a higher-value trust indicator than a generic promotional label.
What changed
Swade noted that the badge varies by ASIN, with some showing the sale badge, others the 30-day label, and others the 90-day version: indicating dynamic badging logic based on each ASIN's price history.
Why it matters for advertisers
For you, this means badge strategy during tent-pole events is becoming more nuanced: maintaining consistent low prices across the weeks before major events may now determine whether an ASIN earns the stronger trust signal rather than a generic sale label.
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Original newsletter text and archive evidence
Amazon introduces "Lowest Price in 90 Days" badge during Big Spring Sale
Alexander Swade observed a new badge appearing across Amazon listings during the Big Spring Sale event, displaying "Lowest Price in 90 Days": and in some cases "Lowest Price in 30 Days": in place of the standard Big Spring Sale badge. The new badge appears to take precedence where the price qualifies, suggesting Amazon is testing a price-history transparency signal as a higher-value trust indicator than a generic promotional label. Swade noted that the badge varies by ASIN, with some showing the sale badge, others the 30-day label, and others the 90-day version: indicating dynamic badging logic based on each ASIN's price history.
For you, this means badge strategy during tent-pole events is becoming more nuanced: maintaining consistent low prices across the weeks before major events may now determine whether an ASIN earns the stronger trust signal rather than a generic sale label.
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