Amazon Ads · Status at source date: Newsletter archive
Amazon Sponsored Products tests automatic ROAS optimisation in rule-based bidding
Amazon is beta testing an "Automatically optimising ROAS within the campaign budget" option under rule-based bidding for Sponsored Products. You set the daily budget, and Amazon adjusts bids to maximise ROAS without a target floor.
Why it matters for advertisers
For you, this means a new hands-off bidding option, though you should test carefully since Amazon controls both bidding and spending.
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Amazon Sponsored Products tests automatic ROAS optimisation in rule-based bidding
Amazon is beta testing an "Automatically optimising ROAS within the campaign budget" option under rule-based bidding for Sponsored Products. You set the daily budget, and Amazon adjusts bids to maximise ROAS without a target floor. For you, this means a new hands-off bidding option, though you should test carefully since Amazon controls both bidding and spending.
Source captured . No explicit first-contributor label was provided for this update.
