Google Merchant Center · Status at source date: Newsletter archive
Business Agent goes live for eligible e-commerce merchants
The Gemini-powered Business Agent previewed at GML is now live for eligible merchants, flagged by Khushboo Aulakh. The agent sits on a brand's profile in search results and answers product questions in the brand's voice before a customer clicks through: handling queries such as sizing or quantity calculations that would otherwise reach the customer service team.
What changed
Eligibility is currently narrow: US-only merchants, 50 or more approved offers, and a verified Merchant Centre account. Agentic checkout is listed on the roadmap, where its commercial significance is growing.
Why it matters for advertisers
For you, this means eligible US e-commerce brands can deploy a pre-click question-answering layer that reduces friction and support volume simultaneously. Worth scoping whether your offer count and Merchant Centre status meet the eligibility bar, then auditing the website content that the agent will draw its answers from.
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Business Agent goes live for eligible e-commerce merchants
The Gemini-powered Business Agent previewed at GML is now live for eligible merchants, flagged by Khushboo Aulakh. The agent sits on a brand's profile in search results and answers product questions in the brand's voice before a customer clicks through: handling queries such as sizing or quantity calculations that would otherwise reach the customer service team.
Eligibility is currently narrow: US-only merchants, 50 or more approved offers, and a verified Merchant Centre account. Agentic checkout is listed on the roadmap, where its commercial significance is growing.
For you, this means eligible US e-commerce brands can deploy a pre-click question-answering layer that reduces friction and support volume simultaneously. Worth scoping whether your offer count and Merchant Centre status meet the eligibility bar, then auditing the website content that the agent will draw its answers from.
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