Google Merchant Center · Status at source date: Newsletter archive
Merchant Centre pilots a Business Agent in early access.
Merchant Centre has introduced rolling out Business Agent in early access, an AI agent that helps your business on Google by answering shopper questions and recommending products customised to match your brand and is rolling out to select accounts.
Why it matters for advertisers
For you, this means an AI layer may soon sit between your catalogue and shoppers on Google, so review how it represents your products if you get access.
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Original newsletter text and archive evidence
Merchant Centre pilots a Business Agent in early access.
Merchant Centre has introduced rolling out Business Agent in early access, an AI agent that helps your business on Google by answering shopper questions and recommending products customised to match your brand and is rolling out to select accounts. For you, this means an AI layer may soon sit between your catalogue and shoppers on Google, so review how it represents your products if you get access.
Source captured . No explicit first-contributor label was provided for this update.
