Google Ads · Status at source date: Newsletter archive
Customer acquisition gains a "Report on new customers acquired" option
The new customer acquisition setting now offers a third option: report on acquired customers without changing your bidding. Previously, the new-versus-existing customer split required selecting a bid-higher or new-customers-only mode.
Why it matters for advertisers
For you, this means clean reporting without bid distortion, so switch campaigns that only needed the columns.
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Original newsletter text and archive evidence
Customer acquisition gains a "Report on new customers acquired" option
The new customer acquisition setting now offers a third option: report on acquired customers without changing your bidding. Previously, the new-versus-existing customer split required selecting a bid-higher or new-customers-only mode. For you, this means clean reporting without bid distortion, so switch campaigns that only needed the columns.
Source captured . No explicit first-contributor label was provided for this update.
