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Microsoft Performance Max adds new customer acquisition goal in open beta
Microsoft Advertising has launched a new customer acquisition feature for Performance Max campaigns. Advertisers can now target new customers specifically, with options to either increase bids for new customers or focus exclusively on acquiring them.
What changed
Best practices include setting new customer conversion values at least 30% above the average revenue, and refreshing customer lists daily or weekly.
Why it matters for advertisers
For you, this means a dedicated acquisition mode for PMax that separates new customer revenue from existing customer performance.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Microsoft Performance Max adds new customer acquisition goal in open beta
Microsoft Advertising has launched a new customer acquisition feature for Performance Max campaigns. Advertisers can now target new customers specifically, with options to either increase bids for new customers or focus exclusively on acquiring them. Best practices include setting new customer conversion values at least 30% above the average revenue, and refreshing customer lists daily or weekly. For you, this means a dedicated acquisition mode for PMax that separates new customer revenue from existing customer performance.
Source captured . No explicit first-contributor label was provided for this update.
