Google Ads · Status at source date: Newsletter archive
Performance Max customer acquisition goals now GA
The new customer acquisition goals, previously in open beta, are now generally available globally for advertisers using "purchase" conversion goals.

Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Performance Max customer acquisition goals now GA
The new customer acquisition goals, previously in open beta, are now generally available globally for advertisers using "purchase" conversion goals.
Source captured . No explicit first-contributor label was provided for this update.



