Google Ads · Status at source date: Newsletter archive
Demand Gen Lookalike audiences are changing in March
Starting in March 2026, Lookalike audiences in Demand Gen campaigns will see changes to how they function. Advertisers should review their audience configurations before the update takes effect.
Why it matters for advertisers
For you, this means auditing Demand Gen campaigns that rely on Lookalike targeting.
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Original newsletter text and archive evidence
Demand Gen Lookalike audiences are changing in March
Starting in March 2026, Lookalike audiences in Demand Gen campaigns will see changes to how they function. Advertisers should review their audience configurations before the update takes effect. For you, this means auditing Demand Gen campaigns that rely on Lookalike targeting.
Source captured . No explicit first-contributor label was provided for this update.
