Google Ads · Status at source date: Newsletter archive
$5 minimum daily budget coming for Demand Gen campaigns
Starting April 1, 2026, the Google Ads API will enforce a minimum daily budget of $5 USD (or local currency equivalent) for all Demand Gen campaigns. Google states this ensures campaigns have adequate budget to navigate the initial learning phase.
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What changed
Existing campaigns below the threshold will continue serving, but future modifications will require meeting the minimum. In API v21+, you'll receive a BUDGET_BELOW_DAILY_MINIMUM error; in v20, check details.unpublished_error_code.
Why it matters for advertisers
For you, this means auditing any Demand Gen campaigns with budgets below $5/day before April to avoid disruption.
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Original newsletter text and archive evidence
$5 minimum daily budget coming for Demand Gen campaigns
Starting April 1, 2026, the Google Ads API will enforce a minimum daily budget of $5 USD (or local currency equivalent) for all Demand Gen campaigns. Google states this ensures campaigns have adequate budget to navigate the initial learning phase. Existing campaigns below the threshold will continue serving, but future modifications will require meeting the minimum. In API v21+, you'll receive a BUDGET_BELOW_DAILY_MINIMUM error; in v20, check details.unpublished_error_code.
For you, this means auditing any Demand Gen campaigns with budgets below $5/day before April to avoid disruption.
Source captured . No explicit first-contributor label was provided for this update.
