Display & Video 360 · Status at source date: Newsletter archive
DV360 API April 2026 update adds Demand Gen beta support
Google has released the April 2026 update to the Display & Video 360 API. The update adds beta support for Demand Gen resource management: allowlisted customers can now create, update, and delete Demand Gen line items, ad groups, ads, and targeting via the API, with full general availability planned later in 2026.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
Additional changes include support for new Exchange and ThirdPartyVendor values, as well as AdAsset identifier fields in AdGroupAd resources.
Why it matters for advertisers
For you, this means DV360 API users running Demand Gen programmatically should apply for the allowlist now if they intend to manage these campaigns via API before full GA.
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Original newsletter text and archive evidence
DV360 API April 2026 update adds Demand Gen beta support
Google has released the April 2026 update to the Display & Video 360 API. The update adds beta support for Demand Gen resource management: allowlisted customers can now create, update, and delete Demand Gen line items, ad groups, ads, and targeting via the API, with full general availability planned later in 2026. Additional changes include support for new Exchange and ThirdPartyVendor values, as well as AdAsset identifier fields in AdGroupAd resources.
For you, this means DV360 API users running Demand Gen programmatically should apply for the allowlist now if they intend to manage these campaigns via API before full GA.
Source captured . No explicit first-contributor label was provided for this update.
