Google Ads · Status at source date: Newsletter archive
Enhanced conversions for web and leads to merge into a single on/off switch from June 2026
Google has announced that enhanced conversions for web and enhanced conversions for leads will be combined into a single feature with a unified on/off toggle, effective June 2026. From April 2026, Google Ads will simultaneously accept user-provided data from website tags, the Data Manager, and API connections: removing the requirement to choose a single implementation method.
What changed
Existing users will be automatically migrated if they have previously agreed to Google's customer data terms. New users can enable enhanced conversions at the account or conversion action level.
Why it matters for advertisers
For you, this means the historical complexity of managing separate enhanced conversion setups for web and lead campaigns is being eliminated: June is the effective date to review account-level settings and confirm the unified switch is configured as intended.
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Original newsletter text and archive evidence
Enhanced conversions for web and leads to merge into a single on/off switch from June 2026
Google has announced that enhanced conversions for web and enhanced conversions for leads will be combined into a single feature with a unified on/off toggle, effective June 2026. From April 2026, Google Ads will simultaneously accept user-provided data from website tags, the Data Manager, and API connections: removing the requirement to choose a single implementation method. Existing users will be automatically migrated if they have previously agreed to Google's customer data terms. New users can enable enhanced conversions at the account or conversion action level.
For you, this means the historical complexity of managing separate enhanced conversion setups for web and lead campaigns is being eliminated: June is the effective date to review account-level settings and confirm the unified switch is configured as intended.
Source captured . No explicit first-contributor label was provided for this update.
