Google Ads · Status at source date: Newsletter archive
Performance Max gets Google-hosted form leads inside Conversions
Google has launched a beta that brings Google-hosted form leads into the Conversions section, flagged by Arpan Banerjee. Raw, qualified, converted, and lost leads are now tracked in one place, giving advertisers a clearer view of lead quality without the need to export to a separate system.
What changed
Leads are stored for up to 60 days, with sensitive data kept for no more than 30 days under Google's privacy policy, and standard or admin access is required to view lead data.
The change tightens the loop between lead-generation campaigns and the conversion reporting advertisers already rely on, making it easier to judge which campaigns produce leads that actually progress.
Why it matters for advertisers
For you, this means lead-gen advertisers using Google-hosted forms gain in-platform visibility of lead status and quality. Worth checking access levels so the right team members can see lead data, and using the qualified-versus-lost breakdown to judge campaign quality rather than raw volume.
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Original newsletter text and archive evidence
Performance Max gets Google-hosted form leads inside Conversions
Google has launched a beta that brings Google-hosted form leads into the Conversions section, flagged by Arpan Banerjee. Raw, qualified, converted, and lost leads are now tracked in one place, giving advertisers a clearer view of lead quality without the need to export to a separate system. Leads are stored for up to 60 days, with sensitive data kept for no more than 30 days under Google's privacy policy, and standard or admin access is required to view lead data.
The change tightens the loop between lead-generation campaigns and the conversion reporting advertisers already rely on, making it easier to judge which campaigns produce leads that actually progress.
For you, this means lead-gen advertisers using Google-hosted forms gain in-platform visibility of lead status and quality. Worth checking access levels so the right team members can see lead data, and using the qualified-versus-lost breakdown to judge campaign quality rather than raw volume.
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