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European Parliament approves amendments to the AI Act
The European Parliament has approved proposed amendments to the AI Act, flagged by Luiza Jarovsky. The changes adjust the timeline for high-risk AI obligations: applying from 2 December 2027 for systems listed in Annex III and from 2 August 2028 for those embedded as safety components under EU sectoral legislation: and set AI-generated content labelling obligations from 2 December 2026.
What changed
The amendments also introduce a ban on AI systems that generate child sexual abuse material and on "nudifier" apps.
For advertisers and platforms operating in the EU, the content-labelling timeline is the most directly relevant element, as it formalises when AI-generated material must be disclosed.
Why it matters for advertisers
For you, this means EU-facing teams have firmer dates for AI-content labelling and high-risk obligations to plan against. Worth mapping where your use of AI-generated creative or automated decision-making falls within the Act, and aligning disclosure practices to the 2 December 2026 labelling deadline.
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European Parliament approves amendments to the AI Act
The European Parliament has approved proposed amendments to the AI Act, flagged by Luiza Jarovsky. The changes adjust the timeline for high-risk AI obligations: applying from 2 December 2027 for systems listed in Annex III and from 2 August 2028 for those embedded as safety components under EU sectoral legislation: and set AI-generated content labelling obligations from 2 December 2026. The amendments also introduce a ban on AI systems that generate child sexual abuse material and on "nudifier" apps.
For advertisers and platforms operating in the EU, the content-labelling timeline is the most directly relevant element, as it formalises when AI-generated material must be disclosed.
For you, this means EU-facing teams have firmer dates for AI-content labelling and high-risk obligations to plan against. Worth mapping where your use of AI-generated creative or automated decision-making falls within the Act, and aligning disclosure practices to the 2 December 2026 labelling deadline.
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