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GA4 conversion windows accept any custom day count
Per the 11 August release notes, click-through and engaged-view conversion windows in GA4 now accept any custom integer day count instead of preset buckets.
Why it matters for advertisers
For you, this means attribution windows can finally mirror your real sales cycle, so align them with how long your customers actually take to convert.
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Original newsletter text and archive evidence
GA4 conversion windows accept any custom day count
Per the 11 August release notes, click-through and engaged-view conversion windows in GA4 now accept any custom integer day count instead of preset buckets. For you, this means attribution windows can finally mirror your real sales cycle, so align them with how long your customers actually take to convert.
Source captured . No explicit first-contributor label was provided for this update.
