Google Ads · Status at source date: Newsletter archive
Google Ads adds Data Source Integration beta in Conversion Settings
Google Ads is testing a new beta feature allowing advertisers to connect external data sources like BigQuery or MySQL directly to their Google tag within conversion action details. The feature aims to enhance conversion metrics and measurement signals.
Why it matters for advertisers
For you, this means another step toward first-party data integration for improved signal quality.
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Original newsletter text and archive evidence
Google Ads adds Data Source Integration beta in Conversion Settings
Google Ads is testing a new beta feature allowing advertisers to connect external data sources like BigQuery or MySQL directly to their Google tag within conversion action details. The feature aims to enhance conversion metrics and measurement signals. For you, this means another step toward first-party data integration for improved signal quality.
Source captured . No explicit first-contributor label was provided for this update.
