Google Ads · Status at source date: Newsletter archive
Google Ads tests direct data source connections in conversion settings
A new beta prompt in conversion action pages suggests connecting a data source, such as BigQuery or MySQL, directly to the Google tag. Google says it improves conversion metrics and campaign performance.
Why it matters for advertisers
For you, this means first-party data pipelines may soon plug straight into conversions, so ask your data team which source you would connect.
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Google Ads tests direct data source connections in conversion settings
A new beta prompt in conversion action pages suggests connecting a data source, such as BigQuery or MySQL, directly to the Google tag. Google says it improves conversion metrics and campaign performance. For you, this means first-party data pipelines may soon plug straight into conversions, so ask your data team which source you would connect.
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