Google Ads · Status at source date: Newsletter archive
Google Ads API developer token applications delayed due to increased demand
Google has acknowledged delays in reviewing applications for Google Ads API developer tokens following the release of Explorer Access, the MCP Server, and the Developer Assistant. Additional reviewers have been assigned to clear the backlog.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
To speed up your application, ensure that managed accounts are linked to your API Manager account, complete advertiser verification, and provide clear use-case details.
Why it matters for advertisers
For you, this means sticking with Explorer Access if it meets your needs, and applying for Basic Access only if you consistently exceed daily quotas or need features that are unavailable in Explorer Access.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle Ads Developer Blog
Linked from the original newsletter. The source publication date has not been independently confirmed.
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Attribution evidence and limitations
Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google Ads API developer token applications delayed due to increased demand
Google has acknowledged delays in reviewing applications for Google Ads API developer tokens following the release of Explorer Access, the MCP Server, and the Developer Assistant. Additional reviewers have been assigned to clear the backlog. To speed up your application, ensure that managed accounts are linked to your API Manager account, complete advertiser verification, and provide clear use-case details.
For you, this means sticking with Explorer Access if it meets your needs, and applying for Basic Access only if you consistently exceed daily quotas or need features that are unavailable in Explorer Access.
Source captured . No explicit first-contributor label was provided for this update.
