Google Ads · Status at source date: Newsletter archive
Google Ads launches campaign total budgets for Search, PMax, and Shopping
Google has released campaign total budgets in open beta for Search, Performance Max, and Shopping campaigns. The feature allows setting a total budget over a specific time period, from a few days to a few weeks, rather than managing daily budgets manually.
What changed
Google optimises spend to fully utilise the budget by the end date.
Why it matters for advertisers
For you, this means simplified budget management for promotional bursts, product launches, and sales events, without the need for constant manual adjustments.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Google Ads launches campaign total budgets for Search, PMax, and Shopping
Google has released campaign total budgets in open beta for Search, Performance Max, and Shopping campaigns. The feature allows setting a total budget over a specific time period, from a few days to a few weeks, rather than managing daily budgets manually. Google optimises spend to fully utilise the budget by the end date. For you, this means simplified budget management for promotional bursts, product launches, and sales events, without the need for constant manual adjustments.
Source captured . No explicit first-contributor label was provided for this update.
