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Demand Gen gets AI-assisted campaign creation from existing PMax campaigns
AI-assisted Demand Gen campaign creation is a new workflow that uses account-level intelligence to pre-fill Demand Gen campaigns with optimal budget, bidding, and audience settings based on existing Performance Max campaigns. The system uses historical performance to recommend campaign best practices, provides a clear rationale for each setting, and reduces manual entry errors.
Why it matters for advertisers
For you, this means agencies and in-house teams running PMax + Demand Gen splits can now use the existing PMax setup as the structural template for the Demand Gen counterpart. Particularly relevant for new account onboarding, where the previous workflow required manually translating PMax learnings into Demand Gen configuration. Availability: Open Beta in Q2, Global, All.
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Original newsletter text and archive evidence
Demand Gen gets AI-assisted campaign creation from existing PMax campaigns
AI-assisted Demand Gen campaign creation is a new workflow that uses account-level intelligence to pre-fill Demand Gen campaigns with optimal budget, bidding, and audience settings based on existing Performance Max campaigns. The system uses historical performance to recommend campaign best practices, provides a clear rationale for each setting, and reduces manual entry errors.
For you, this means agencies and in-house teams running PMax + Demand Gen splits can now use the existing PMax setup as the structural template for the Demand Gen counterpart. Particularly relevant for new account onboarding, where the previous workflow required manually translating PMax learnings into Demand Gen configuration.
Availability: Open Beta in Q2, Global, All.
Source captured . No explicit first-contributor label was provided for this update.
