Google Ads · Status at source date: Newsletter archive
Google confirms conversion-based customer lists from 17 June
Google is enabling conversion-based customer lists for eligible accounts as of 17 June 2026. The feature applies to advertisers already using both Enhanced Conversions and Customer Match and automatically builds audience lists from conversion data.
What changed
The lists appear in the account with no setup required, and data processing begins populating them from 18 August 2026.
The lists can then be used to optimise or exclude audiences, giving advertisers a conversion-derived segment without manual list-building. As with other automated audience features, the value depends on how the lists are applied once populated.
Why it matters for advertisers
For you, this means a new conversion-based audience may automatically appear in eligible accounts, ready to inform targeting or exclusions starting mid-August. Worth confirming whether your account qualifies and planning how you would use the lists before data starts processing on 18 August.
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Original newsletter text and archive evidence
Google confirms conversion-based customer lists from 17 June
Google is enabling conversion-based customer lists for eligible accounts as of 17 June 2026. The feature applies to advertisers already using both Enhanced Conversions and Customer Match and automatically builds audience lists from conversion data. The lists appear in the account with no setup required, and data processing begins populating them from 18 August 2026.
The lists can then be used to optimise or exclude audiences, giving advertisers a conversion-derived segment without manual list-building. As with other automated audience features, the value depends on how the lists are applied once populated.
For you, this means a new conversion-based audience may automatically appear in eligible accounts, ready to inform targeting or exclusions starting mid-August. Worth confirming whether your account qualifies and planning how you would use the lists before data starts processing on 18 August.
Source captured . No explicit first-contributor label was provided for this update.
