Google Ads · Status at source date: Newsletter archive
Google allows approved cross-domain redirects from ad URLs
Google has updated its Destination Requirements policy to allow redirects from an ad's final URL to a different domain in approved cases, effective early July. Consumer goods manufacturers can redirect to pre-approved retailer destinations.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
Why it matters for advertisers
For you, this means manufacturer-to-retailer journeys become policy-compliant with prior approval, so apply before building redirect-based campaigns.
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Original newsletter text and archive evidence
Google allows approved cross-domain redirects from ad URLs
Google has updated its Destination Requirements policy to allow redirects from an ad's final URL to a different domain in approved cases, effective early July. Consumer goods manufacturers can redirect to pre-approved retailer destinations. For you, this means manufacturer-to-retailer journeys become policy-compliant with prior approval, so apply before building redirect-based campaigns.
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