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UK pharmacy cross-border certification programme ending
Google is updating its Healthcare and Medicines policy to end the cross-border certification programme that allows online pharmacies based in the United Kingdom to target Germany and Austria. The change takes effect in March 2026.
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Why it matters for advertisers
For you, this means UK-based online pharmacies currently certified to target DE and AT markets will need to adjust their targeting strategy.
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Original newsletter text and archive evidence
UK pharmacy cross-border certification programme ending
Google is updating its Healthcare and Medicines policy to end the cross-border certification programme that allows online pharmacies based in the United Kingdom to target Germany and Austria. The change takes effect in March 2026.
For you, this means UK-based online pharmacies currently certified to target DE and AT markets will need to adjust their targeting strategy.
Source captured . No explicit first-contributor label was provided for this update.
