Google Merchant Center · Status at source date: Newsletter archive
Microsoft Advertising Merchant Centre allows store name and domain updates
Navah Hopkins has flagged a new self-serve capability in Microsoft Advertising Merchant Centre: advertisers can now update their store name and domain directly from the platform, without requiring support intervention. Store name changes require editorial review before going live, with ads continuing to serve under the existing name during review.
What changed
Domain changes require ownership verification, and ads continue on the old domain until the new domain is confirmed and product URLs are updated to match.
Why it matters for advertisers
For you, this means agencies migrating brands or merchants rebranding no longer need to open a support case for Merchant Centre store name or domain changes: the process is now self-serve with clear verification steps.
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Original newsletter text and archive evidence
Microsoft Advertising Merchant Centre allows store name and domain updates
Navah Hopkins has flagged a new self-serve capability in Microsoft Advertising Merchant Centre: advertisers can now update their store name and domain directly from the platform, without requiring support intervention. Store name changes require editorial review before going live, with ads continuing to serve under the existing name during review. Domain changes require ownership verification, and ads continue on the old domain until the new domain is confirmed and product URLs are updated to match.
For you, this means agencies migrating brands or merchants rebranding no longer need to open a support case for Merchant Centre store name or domain changes: the process is now self-serve with clear verification steps.
Source captured . No explicit first-contributor label was provided for this update.
