Google Ads · Status at source date: Newsletter archive
Google clarifies AI Max is an upgrade, not a new campaign type
Google has published an FAQ for AI Max for Search campaigns, describing it as an evolution of DSA and Performance Max rather than a separate campaign type. It sets out how AI Max differs from each, how assets are generated, and what changes when a campaign turns it on.
Why it matters for advertisers
For you, this means you can add AI Max to an existing Search campaign without rebuilding it, so read the Google Ads Help FAQ before opting in.
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Original newsletter text and archive evidence
Google clarifies AI Max is an upgrade, not a new campaign type
Google has published an FAQ for AI Max for Search campaigns, describing it as an evolution of DSA and Performance Max rather than a separate campaign type. It sets out how AI Max differs from each, how assets are generated, and what changes when a campaign turns it on. For you, this means you can add AI Max to an existing Search campaign without rebuilding it, so read the Google Ads Help FAQ before opting in.
Source captured . No explicit first-contributor label was provided for this update.
