Google Ads · Status at source date: Newsletter archive
Google expands financial advertiser verification across the EU and EEA
Google is rolling out its mandatory financial-services advertiser verification programme to every member state of the European Union and the European Economic Area, announced on the Ads & Commerce blog by Keerat Sharma, VP & GM of Ads Privacy and Safety. The programme requires advertisers promoting financial services to verify their identity and authorisation before running ads, aiming to stop scams before they reach users.
What changed
It extends a verification regime that Google has applied in other markets to the full EU/EEA.
For legitimate financial advertisers, verification is an additional step before campaigns can run; for users, it is intended to reduce financial services scams in ads.
Why it matters for advertisers
For you, this means financial services advertisers targeting the EU and EEA must complete Google's verification before their ads can serve. Worth starting verification early if you advertise financial services in these markets, since unverified accounts will be unable to run financial ads once the requirement applies.
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Google expands financial advertiser verification across the EU and EEA
Google is rolling out its mandatory financial-services advertiser verification programme to every member state of the European Union and the European Economic Area, announced on the Ads & Commerce blog by Keerat Sharma, VP & GM of Ads Privacy and Safety. The programme requires advertisers promoting financial services to verify their identity and authorisation before running ads, aiming to stop scams before they reach users. It extends a verification regime that Google has applied in other markets to the full EU/EEA.
For legitimate financial advertisers, verification is an additional step before campaigns can run; for users, it is intended to reduce financial services scams in ads.
For you, this means financial services advertisers targeting the EU and EEA must complete Google's verification before their ads can serve. Worth starting verification early if you advertise financial services in these markets, since unverified accounts will be unable to run financial ads once the requirement applies.
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