Microsoft Advertising · Status at source date: Newsletter archive
Google releases Scene Machine, an open-source tool that turns product images into video ads
Google has released Scene Machine, an open-source tool that turns product or service images into video ads, shared by Floris van de Peppel of Google's Strategic Partnerships team. Built on Google Cloud and powered by Google AI, it offers a workflow to iterate, compose, and export video ads at scale, designed for advertisers who need creative variety for Performance Max and Demand Gen but want to avoid the time and cost of traditional video production.
What changed
The tool is available on GitHub and runs on a Google Cloud project with billing enabled.
It sits alongside Google's wider push to lower the barrier to entry for video creative, as PMax and Demand Gen lean ever harder on video assets. Being open-source, it gives teams a transparent, customisable starting point rather than a closed product, though it requires some technical setup to run.
Why it matters for advertisers
For you, this means teams short on video assets for PMax or Demand Gen have a free, Google-built route to generate them from existing product images. Worth a look if creative variety is your bottleneck and you have the Google Cloud setup to run it, while treating output quality as something to review before it goes live.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Mismatched link retained for historyLinkedIn
Attribution audit: this is an AI Act post, not an original Scene Machine source.
Attribution needs clarification
The newsletter credits Floris van de Peppel, but its source link opens an unrelated AI Act post. The original Scene Machine announcement and creator remain unresolved.
Attribution evidence and limitations
Compared the stored Scene Machine description with the full linked post, which discusses European AI legislation.
The linked post’s author has not been substituted for the newsletter credit because it is a different story.
Original visual authorship remains unverified. No creator has been inferred from the linked post or thumbnail.
Attribution checked . This is a review date, not the original publication date.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google releases Scene Machine, an open-source tool that turns product images into video ads
Google has released Scene Machine, an open-source tool that turns product or service images into video ads, shared by Floris van de Peppel of Google's Strategic Partnerships team. Built on Google Cloud and powered by Google AI, it offers a workflow to iterate, compose, and export video ads at scale, designed for advertisers who need creative variety for Performance Max and Demand Gen but want to avoid the time and cost of traditional video production. The tool is available on GitHub and runs on a Google Cloud project with billing enabled.
It sits alongside Google's wider push to lower the barrier to entry for video creative, as PMax and Demand Gen lean ever harder on video assets. Being open-source, it gives teams a transparent, customisable starting point rather than a closed product, though it requires some technical setup to run.
For you, this means teams short on video assets for PMax or Demand Gen have a free, Google-built route to generate them from existing product images. Worth a look if creative variety is your bottleneck and you have the Google Cloud setup to run it, while treating output quality as something to review before it goes live.
Source captured . No explicit first-contributor label was provided for this update.
