Microsoft Advertising · Status at source date: Newsletter archive
Google Shopping ads now appear in the Images tab on mobile
Matteo Braghetta has spotted sponsored product ads appearing directly inside Google's Images tab on mobile search results, displayed as sponsored image and text units clearly labelled as "Sponsored." The placement is distinct from standard Search and Shopping placements, reaching users in discovery mode rather than transactional intent.
What changed
Eligible campaigns appear to gain incremental impressions without changes to keyword targeting.
Why it matters for advertisers
For you, this means monitoring whether your campaigns are gaining impressions from this placement via the "Click type" or "Ad network" segment: early indications suggest impression-heavy, lower-CTR behaviour consistent with an upper-funnel discovery surface.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterLinkedIn
Linked from the original newsletter. The source publication date has not been independently confirmed.
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterLinkedIn
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google Shopping ads now appear in the Images tab on mobile
Matteo Braghetta has spotted sponsored product ads appearing directly inside Google's Images tab on mobile search results, displayed as sponsored image and text units clearly labelled as "Sponsored." The placement is distinct from standard Search and Shopping placements, reaching users in discovery mode rather than transactional intent. Eligible campaigns appear to gain incremental impressions without changes to keyword targeting.
For you, this means monitoring whether your campaigns are gaining impressions from this placement via the "Click type" or "Ad network" segment: early indications suggest impression-heavy, lower-CTR behaviour consistent with an upper-funnel discovery surface.
Source captured . No explicit first-contributor label was provided for this update.
