Microsoft Advertising · Status at source date: Newsletter archive
Google tests LSA profiles with varied trust qualifier displays
Google is testing Local Services Ads profiles that display different trust qualifiers for the same advertisers. Some profiles show "Passed License Check," others show "Number Of Recent Bookings," "Passed Background Check," or "Has Business Insurance."
What changed
All LSA advertisers have completed these same verification steps, but Google is testing which qualifiers users prefer.
Why it matters for advertisers
For you, this means potential variation in how your LSA profile appears to users, though all advertisers meet the same requirements.
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Google tests LSA profiles with varied trust qualifier displays
Google is testing Local Services Ads profiles that display different trust qualifiers for the same advertisers. Some profiles show "Passed License Check," others show "Number Of Recent Bookings," "Passed Background Check," or "Has Business Insurance." All LSA advertisers have completed these same verification steps, but Google is testing which qualifiers users prefer. For you, this means potential variation in how your LSA profile appears to users, though all advertisers meet the same requirements.
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