Google Ads · Status at source date: Newsletter archive
Google tests removing addresses from Local Services Ads profiles
Google appears to be testing Local Services Ads profiles that do not display the business address. The test is visible across multiple practice areas and locations, with some profiles showing the address field while others do not, even though they are connected to Google Business Profiles with active reviews.
Why it matters for advertisers
For you, this means a potential UI change to LSA that could affect how users evaluate local service providers, though it remains a test for now.
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Original newsletter text and archive evidence
Google tests removing addresses from Local Services Ads profiles
Google appears to be testing Local Services Ads profiles that do not display the business address. The test is visible across multiple practice areas and locations, with some profiles showing the address field while others do not, even though they are connected to Google Business Profiles with active reviews. For you, this means a potential UI change to LSA that could affect how users evaluate local service providers, though it remains a test for now.
Source captured . No explicit first-contributor label was provided for this update.
