Google Ads · Status at source date: Newsletter archive
June's Demand Gen Drop adds video resizing, Gemini creative insights, and web-to-app measurement
Google has published its June Demand Gen Drop on the Ads & Commerce blog, detailing how it is expanding Demand Gen capabilities on YouTube. Video enhancements now support broader aspect-ratio transformations: vertical to square, vertical to landscape, and square to landscape: making it easier to adapt a single asset across placements.
What changed
Gemini will soon provide automated creative recommendations when selecting image and video assets, suggesting how to optimise the creative for YouTube. And Web-to-App Acquisition Measurement now shows how Demand Gen campaigns drive new app users via installs, closing a visibility gap for advertisers running cross-surface acquisition.
The drop continues Google's monthly cadence of Demand Gen improvements, with the throughline being less manual creative work and fuller measurement of where conversions originate.
Why it matters for advertisers
For you, this means Demand Gen advertisers get more automated creative resizing and clearer web-to-app attribution. Worth letting the aspect-ratio transformations widen your placement coverage, while reviewing Gemini's creative suggestions rather than accepting them wholesale.
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Original newsletter text and archive evidence
June's Demand Gen Drop adds video resizing, Gemini creative insights, and web-to-app measurement
Google has published its June Demand Gen Drop on the Ads & Commerce blog, detailing how it is expanding Demand Gen capabilities on YouTube. Video enhancements now support broader aspect-ratio transformations: vertical to square, vertical to landscape, and square to landscape: making it easier to adapt a single asset across placements. Gemini will soon provide automated creative recommendations when selecting image and video assets, suggesting how to optimise the creative for YouTube. And Web-to-App Acquisition Measurement now shows how Demand Gen campaigns drive new app users via installs, closing a visibility gap for advertisers running cross-surface acquisition.
The drop continues Google's monthly cadence of Demand Gen improvements, with the throughline being less manual creative work and fuller measurement of where conversions originate.
For you, this means Demand Gen advertisers get more automated creative resizing and clearer web-to-app attribution. Worth letting the aspect-ratio transformations widen your placement coverage, while reviewing Gemini's creative suggestions rather than accepting them wholesale.
Source captured . No explicit first-contributor label was provided for this update.
